Every investor while investing wishes to maximize his returns while minimizing his risk. Asset Allocation and Superior scheme selection are time tested proven ways for doing the same. But time and again it has been proven that for an investor to manage his asset allocation and select superior schemes is extremely tough and difficult to execute due to operational and behavioral reasons.
MARS (Mutual Fund Automated Portfolio Rebalancing System) tries to overcome these issues for investors whereby they can manage their asset allocation and invest in better performing schemes by the click of a mouse and maximize their returns. As the process is system driven and operationally smooth, it also helps weed out behavioral biases. MARS gives a wide array of portfolios to choose from to the investor based on his risk appetite and periodically triggers portfolio re-balancing based on deviations from the asset allocation of the model portfolio resulting in superior returns to the investor over a period of time.